Riposte Brief + Initial Ideas/Research

I picked the 2-4 page visual feature – a phtotgraohy series that is presented with a title + short intro with a title with full bleed images over following pages.

Maximum joy is such an open concept, I wasn’t sure where to take it. I began thinking about colour psychology and how certain colours can effect ones mood.

Colors in the red area of the color spectrum are known as warm colors and include red, orange, and yellow. These warm colors evoke emotions ranging from feelings of warmth and comfort to feelings of anger and hostility.

Colors on the blue side of the spectrum are known as cool colors and include blue, purple, and green. These colors are often described as calm, but can also call to mind feelings of sadness or indifference.

I put up a poll on instagram, asking what people though the happiest colours were.

These are just a few of the responses.

I wasn’t surprised by the yellow/oranges as warmer colours are typically associated with positive feelings such as love, warmth, happiness and joy.

What was more surprising was the odd blue and green colour responses – specifically light blue and bright green.

From my research into colour psychology, blue usually would suggest sadness not happiness and green jealousy – a negative feeling rather than a joyous one.

however from further research into colour psychology I found that each colour evokes much more specific emotions than I once thought:

YELLOW. Emotional
Positive: Optimism, confidence, self-esteem, extraversion, emotional strength, friendliness, creativity. 
“The yellow wavelength is relatively long and essentially stimulating. In this case the stimulus is emotional, therefore yellow is the strongest colour, psychologically. The right yellow will lift our spirits and our self-esteem; it is the colour of confidence and optimism. “

GREEN. Balance
Positive: Harmony, balance, refreshment, universal love, rest, restoration, reassurance, environmental awareness, equilibrium, peace.

“Green strikes the eye in such a way as to require no adjustment whatever and is, therefore, restful. Being in the centre of the spectrum, it is the colour of balance – a more important concept than many people realise. When the world about us contains plenty of green, this indicates the presence of water, and little danger of famine, so we are reassured by green, on a primitive level.”

BLUE. Intellectual.
Positive: Intelligence, communication, trust, efficiency, serenity, duty, logic, coolness, reflection, calm.

“Blue is the colour of the mind and is essentially soothing; it affects us mentally, rather than the physical reaction we have to red. Strong blues will stimulate clear thought and lighter, soft blues will calm the mind and aid concentration. Consequently it is serene and mentally calming. It is the colour of clear communication. Blue objects do not appear to be as close to us as red ones. Time and again in research, blue is the world’s favourite colour.”

All of these colours provoke positive feelings just by looking at them. I think I may use this within my project, maybe not on its own rather part of another theme?

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