Initial Research (contextual)

I started my research process by breaking down my dissertation into key points/themes discussed within it.

  • my main interest is actual the general undertone surrounding the coercive control from modern tech through Surveillance Capitalism.

“Surveillance capitalism is a new term addressing the process of commodifying personal data with the core purpose of profit making. Since personal data can be commodified it has become one of the most valuable resources on earth. The concept arose after advertising companies saw the possibilities of using personal data to target consumers more specifically.”

The aspect of surveillance is what I want to visualise as well as the other important elements to my dissertation.

Further research:

Out of Shadows Documentary: very much a conspiracy type documentary and farfetched in some aspects – yet you can’t deny the links between the concept of being watched and controlled by higher powers within this documentary and The Great Hack and HyperNormalisation. Perpetuating further the examples of deceit and surveillance we have seen actually take place in our society such as psychographic ad targeting.

Brexit: The Uncivil War: Dramatisation of Dominic Cummings role in the introduction of psychographic data analysis and its subsequent targeting into British politics – through his work on the Vote Leave Brexit campaign. Visualises how much certain voters were targeted and that Cummings and the other behind the Psychographics knew exactly what they were doing.

Post Truth Society:

“Post-truth politics is a political culture in which debate is framed largely by appeals to emotion disconnected from the details of policy, and by the repeated assertion of talking points to which factual rebuttals are ignored.”

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